All your questions about PBN domains answered

Three colourful question marks


Start here if you are new to the concept of PBNs.


Gain a better sense of how PBN domains can boost your SEO strategy.

Risk prevention

Learn how to avoid potential pitfalls when setting up a PBN.


What is a PBN domain?

PBN stands for a private blog network. A PBN domain is a website that was once active but has expired and is now available for purchase. PBNs are typically used for search engine optimization (SEO) purposes and are often used to build backlinks to other websites.

Why do people use PBN domains?

Private blog networks are beneficial for improving the search engine rankings of a target website. By building backlinks from PBNs to a specific website, SEO professionals strive to increase its authority and relevance in the eyes of search engines like Google.

How do I find PBN domains?

In our marketplace, use the filter “Best for PBN” to see an extensive list of available expired domains. You can tweak the filters further depending on your niche, SEO metrics, backlinks, or budget.

How do I set up a PBN?

Purchase high-quality expired domains, create relevant and high-quality content, and link them strategically to your target website. It’s important to avoid obvious digital footprints and to use a diverse range of domains and link anchors to create a natural-looking backlink profile.

Are all PBN domains created equal?

No, not all PBN domains are equal in terms of their SEO value. Factors that can affect the value of a PBN domain include its backlink profile, link distribution (more links to the homepage is preferable), and its relevance to your target niche.


How many PBN domains should I use for my SEO strategy?

There is no one-size-fits-all answer to this question, as the number of PBN domains you need depends on various factors such as:

  • The competitiveness of your niche;
  • The authority of your target website;
  • The quality of your PBN domains.

In general, using a small number of high-quality PBN domains is preferable to using a large number of low-quality ones.

Can I use PBN domains for a brand-new website?

While it’s possible, it’s generally not recommended. Search engines are more likely to flag a new site with a sudden influx of backlinks from unrelated domains, and you run the risk of being penalized or deindexed. Always use PBNs as part of a diverse link mix.

Can PBN domains be used for local SEO?

Yes, provided they are relevant to the target location and niche. For example, if you’re trying to rank a local business website in the restaurant industry, you could use PBN domains with backlinks from local restaurant directories or review sites.

Can PBN domains be used for other purposes besides link building?

Yes, they can be used for other purposes, such as niche affiliate websites or private online communities.

How many PBN domains do I need to see results?

It depends on several factors, including the competition in your niche, the quality of the PBN domains you’re using, and the strength of your target website. In general, you’ll need a larger private blog network to see significant results in a more competitive niche.

Can I use PBN domains to boost my website's Domain Authority (DA)?

Yes, using PBN domains with high DA and backlinks can boost your website’s DA, but it’s important to use them strategically and naturally. Overusing PBNs or using low-quality PBNs can harm your SEO efforts.

Can I use PBN domains for eCommerce websites?

Yes, if they are relevant to the target niche. For example, if you’re working on an eCommerce website selling fitness products, use PBN domains with backlinks from fitness blogs or product review sites.

Risk prevention

What are some common mistakes to avoid when using PBN domains?

Common mistakes to avoid include:

  • Purchasing low-quality domains;
  • Utilizing domains with irrelevant backlinks;
  • Leaving footprints that could lead search engines to discover the PBN network;
  • Using the same anchor text repeatedly when linking to your target website.

Are PBN domains legal?

There is no law against purchasing expired domains and using them as part of a link building strategy. However, creating PBNs with too many digital footprints can result in penalties from search engines.

How do I avoid being penalized by search engines when using PBN domains?

It’s important to use them in a natural and strategic way, avoiding obvious footprints and low-quality domains. You should also mix in other SEO techniques, such as creating high-quality content and building relationships with influencers, to create a diverse and natural backlink profile.

Take your website to the top of Google’s
search results with PBN domains!

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